About Blackwell Sales Group

Blackwell Sales Group supports consumer packaged goods brands in navigating the grocery channel with clarity, confidence, and a modern strategic outlook. We work with brands aiming for meaningful, sustainable retail traction by providing category insights, buyer engagement support, and in-market execution to boost shelf performance. Our goal is to simplify the complexities of the grocery landscape, equip brands with informed guidance, and serve as a dependable, long-term partner as they grow. Whether you're entering retail for the first time or expanding existing distribution, we ensure your brand enters the market with purpose, preparation, and a clear path forward.

Beyond
Traditional
Brokerage

Retail has evolved quickly, and traditional brokerage alone rarely provides enough direction. Buyers expect more, categories move faster, and competitive pressure continues to grow. We help brands enter the grocery channel with stronger positioning, informed strategy, and support beyond initial placement.

Strategy

Channel guidance rooted in a clear understanding of category dynamics, retailer expectations, and competitive movement. We help brands identify the right path into grocery, refine their positioning, and build strategies that align with how buyers evaluate opportunities today.

Retail Execution

We provide comprehensive support at every stage of market entry and growth, from preparing for placement and planning launches to developing ongoing promotional strategies. Our execution approach ensures that products remain visible, relevant, and consistently moving off the shelves.

Buyer Engagement

We strengthen the conversations that matter most. By shaping compelling selling stories, refining category positioning, and aligning your brand with retailer priorities, we help create buyer confidence, support informed decision-making, and lay the groundwork for sustainable, long-term retail relationships.

Long-Term Partnership

Our work doesn’t end at placement. We remain an active strategic partner, providing continuous guidance informed by real retail performance and shifting category dynamics. As your brand evolves, we help you adapt, refine, and scale with clarity, momentum, and a long-term strategy that supports durable success in the grocery channel.

How We Begin Working With CPG Brands

A straightforward, transparent process that helps you understand whether the grocery channel is the right step—and how we can support you if it is.

Discovery Conversation

A short call to understand your product, goals, and where you are in your retail journey. This helps us determine fit and identify any immediate opportunities or challenges.

Brand & Category Review

We take a closer look at your category, retailer expectations, and where your product best aligns. This provides a grounded, realistic view of your path into grocery.

Proposed Retail Strategy

If we’re aligned, we outline next steps tailored to your stage: preparation, buyer engagement, launch planning, or long-term support. You walk away with clarity, even if you aren’t ready to onboard.