About Us | CPG Brokerage & Channel Strategy

Built on Relationships. Proven in CPG.

In grocery and convenience, trust is earned over time and sustained through follow-through. Blackwell Sales Group takes pride in the customer relationships we’ve built and the practical, hands-on support we provide to manufacturers navigating complex retail environments. Our approach is straightforward: communicate clearly, stay aligned with channel realities, and help brands move forward with confidence.

What We’re Known For

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rocery Channel Consulting

Blackwell Sales Group focuses on the grocery and convenience channel with a clear understanding of how buyers actually think and make decisions. Our support adapts to each brand’s category and stage of growth and helps guide manufacturers through the full go-to-market process, not just the pitch meeting. For emerging brands, we provide structure and direction that creates real momentum, and when private label or sourcing opportunities make sense, we help ensure the right fit and strong execution from the start.

Strategy

Channel guidance rooted in a clear understanding of category dynamics, retailer expectations, and competitive movement. We help brands identify the right path into grocery, refine their positioning, and build strategies that align with how buyers evaluate opportunities today.

Retail Execution

We provide comprehensive support at every stage of market entry and growth, from preparing for placement and planning launches to developing ongoing promotional strategies. Our execution approach ensures that products remain visible, relevant, and consistently moving off the shelves.

Buyer Engagement

We strengthen the conversations that matter most. By shaping compelling selling stories, refining category positioning, and aligning your brand with retailer priorities, we help create buyer confidence, support informed decision-making, and lay the groundwork for sustainable, long-term retail relationships.

Long-Term Partnership

Our work doesn’t end at placement. We remain an active strategic partner, providing continuous guidance informed by real retail performance and shifting category dynamics. As your brand evolves, we help you adapt, refine, and scale with clarity, momentum, and a long-term strategy that supports durable success in the grocery channel.

Our Story

Blackwell Sales Group was founded by Brad Blackwell in February 2024 with a clear vision: partner with established and emerging manufacturers in the grocery and convenience store channel and guide them through a practical, execution-focused path to market.
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What sets Blackwell Sales Group apart is an adaptable, hands-on approach. Rather than forcing a one-size-fits-all model, we work alongside manufacturers to strengthen readiness, refine positioning, and support the steps required to enter the market and perform once in it. The goal is not simply to create opportunity, but to support sustainable growth that holds up in real retail conditions.

Leadership

Brad Blackwell brings nearly 30 years of Consumer Packaged Goods experience across marketing, direct selling, and management. As Owner and President of Blackwell Sales Group, he leads with a pragmatic, relationship-first style shaped by decades in the field and a clear understanding of what drives results in grocery and convenience.
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Emerging brands and private label/sourcing initiatives remain core strengths especially for manufacturers who value steady guidance, strong execution, and a partner who understands the realities of going to market.

Industry Network

GoToMarket Sales Consultants

Brad Blackwell is also part of GoToMarket Sales Consultants, a network of experienced CPG professionals focused on retail growth and in-market execution. That involvement keeps our work connected to current channel realities and expands the expertise we can draw from when supporting manufacturers—especially emerging brands and private label initiatives.

How We Begin Working With CPG Brands

We ensure that the process is transparent and meets the expectations of brands by maintaining open communication and setting clear objectives from the outset. This involves understanding the unique needs and goals of each brand, allowing us to tailor our approach to their specific requirements. By doing so, we build a strong foundation for collaboration and success.

Discovery Conversation

A short call to understand your product, goals, and where you are in your retail journey. This helps us determine fit and identify any immediate opportunities or challenges.

Brand & Category Review

We take a closer look at your category, retailer expectations, and where your product best aligns. This provides a grounded, realistic view of your path into grocery.

Proposed Retail Strategy

If we’re aligned, we outline next steps tailored to your stage: preparation, buyer engagement, launch planning, or long-term support. You walk away with clarity, even if you aren’t ready to onboard.

About Blackwell Sales Group