Blackwell Sales Group is an independent CPG broker representing a focused portfolio of manufacturers and retail partners across grocery, convenience, specialty, and e-commerce channels.
Our role is to support alignment between brands, distributors, and retailers ensuring products are positioned, supported, and executed with long-term performance in mind. We work across multiple categories, retail formats, and distribution models to help brands earn shelf presence and help retailers bring differentiated, retail-ready products to market.
A portfolio of consumer packaged goods manufacturers, grocery retailers, convenience operators, and wholesale distribution partners currently represented by Blackwell Sales Group through our independent CPG brokerage. Our clients span multiple product categories and retail formats, including grocery, convenience, specialty retail, and regional distribution networks across our core markets.
This client base reflects Blackwell Sales Group’s role as a CPG broker supporting brands and retailers through strategic representation, retail execution, and long-term category alignment.
As an independent CPG broker, Blackwell Sales Group supports manufacturers and retail partners through disciplined strategy, regional market expertise, and consistent in-market execution. Our approach is designed to align brand objectives with retailer expectations while supporting long-term category performance across grocery and retail channels.
Successful retail execution depends on alignment across brands, retailers, and distributors. We support this process through buyer familiarity, distribution planning, and coordination that helps ensure products are supported from warehouse to shelf.
We provide focused CPG brokerage that aligns manufacturers with the right retailers, distributors, and categories. Each brand is supported with clear positioning, category insight, and a retail strategy built for sustainable growth.
Our work continues beyond placement. We support in-market execution through ongoing retailer engagement, performance monitoring, and issue resolution—helping brands maintain consistency and retailers achieve category objectives.
The manufacturers, retailers, and distribution partners represented by Blackwell Sales Group operate across Western and Central Pennsylvania, Ohio, West Virginia, and Western New York, including the Erie, PA to Syracuse corridor.
These client relationships span multiple categories and retail formats, supported through consistent representation and regional market familiarity.This regional focus supports alignment across buyers, retailers, and distribution networks while driving long-term category performance.
Blackwell Sales Group represents consumer packaged goods manufacturers across food, beverage, household, personal care, and wellness categories. Our client base includes both emerging brands preparing for retail expansion and established brands seeking focused regional representation.
Yes. We represent and support manufacturers while working closely with grocery retailers, convenience operators, and distribution partners. Our role as an independent CPG broker is to support alignment between brands, retailers, and distributors to ensure effective execution and long-term category performance.
We specialize in regional CPG representation across Western and Central Pennsylvania, Ohio, West Virginia, and Western New York, including the Erie, PA to Syracuse corridor. These areas represent our core markets, where deeper market familiarity and established buyer and distributor relationships support consistent execution.
Beyond these regions, Blackwell Sales Group has the capability to support brands and retail partners across broader East Coast markets through aligned relationships and distribution networks.
Blackwell Sales Group operates with a regional focus that enables more hands-on representation, stronger buyer familiarity, and market-specific insight than national brokerage models. Unlike large national brokers that often prioritize scale, we recognize that many high-quality products are overlooked simply because they are considered too small for broad national programs.
Through focused regional expertise and established partner networks, we help emerging and growing brands earn meaningful retail opportunities, build traction, and scale naturally—while continuing to support established clients with consistent execution and market alignment.
Our representation is regionally focused. We prioritize depth of coverage, execution, and alignment within our core markets rather than broad national reach. This approach supports stronger outcomes for both manufacturers and retail partners.
Brands are evaluated based on category fit, operational readiness, retail alignment, and long-term growth potential within our regional markets. This selective approach ensures focused representation and meaningful support for the brands we represent.
Explore our complete FAQ for additional details on brand and retail representation.
