A CPG broker represents your brand at retail, managing buyer relationships, securing distribution, and supporting in-market execution to drive consistent sell-through and long-term growth.
Do I need a CPG broker to get into retail?
While not required, a broker significantly shortens the path to retail by leveraging established buyer relationships, category insight, and proven go-to-market strategies.
How is a CPG broker different from a distributor?
Distributors move product. CPG brokers build the strategy, secure placement, and protect brand performance at retail ensuring products earn and maintain shelf space.
What types of brands work best with a CPG broker?
Emerging and growth stage brands entering competitive retail environments benefit most, especially those seeking regional expansion or improved in-store performance.
How do CPG brokers support retail growth?
Beyond placement, brokers guide pricing, promotions, compliance, and store level execution, helping brands convert shelf space into sustained velocity.