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If your CPG brand is exploring new distribution or refining its retail strategy, we’re here to help you take the next step with confidence.

Frequently Asked Questions About CPG Brokerage

What does a CPG broker do?

A CPG broker represents your brand at retail, managing buyer relationships, securing distribution, and supporting in-market execution to drive consistent sell-through and long-term growth.

Do I need a CPG broker to get into retail?

While not required, a broker significantly shortens the path to retail by leveraging established buyer relationships, category insight, and proven go-to-market strategies.

How is a CPG broker different from a distributor?

Distributors move product. CPG brokers build the strategy, secure placement, and protect brand performance at retail ensuring products earn and maintain shelf space.

What types of brands work best with a CPG broker?

Emerging and growth stage brands entering competitive retail environments benefit most, especially those seeking regional expansion or improved in-store performance.

How do CPG brokers support retail growth?

Beyond placement, brokers guide pricing, promotions, compliance, and store level execution, helping brands convert shelf space into sustained velocity.

Find detailed answers in our full FAQ.

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